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Darwinianevolution said:
But isn't the NES Classic nothing but a box with a NES emulator and a couple of roms? That technology is laughably easy at this point in time, I'm sure they didn't spend nothing serious on it.

Their hardware department probably had the idea ready to go for a while and Nintendo finally pulled the trigger on it when they realized they wouldn't be able to launch the NX during the holidays and needed something to help fill the gap.