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I saw this and cracked up initially, but the idea of a collectors edition option without the game (as there is another one with the game) really is a great way to move stock on the CE. As mentioned in here, people like to buy games digitally, or with the EA Access discount, or with the Amazon discount, or a few months after it comes out because they have a backlog and they wanna wait until it is a cheaper price.

This is just another option afforded to the customer base which is pretty sweet. Also, for some people this will be their first Battlefield experience. They may buy the game at retail, fall in love, and want the CE. This gives them the option without being forced to double dip.