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i dont mind it because i quit going to movies because i can't handle 30+ min of previews. drives me nuts.

i'd pay 10 extra per seat to skip ads. the bigger the blockbuster AAA titles can sometimes Have 40min previews to help get more cash.

other films pay them to be in their previews if they know its a HIT so they ensure ppl will watch theirs too!

so unless its a 1 month old film i dont go because i like to come 10-20 min late so i skip the previews and still get a good seat. meaning i can never go to a new movie ever again. so far 3 years and im fine with it. feels good.