It looks like PS3 isn't going to a pricecut this year. Early 2009 seems more propable at the moment. It all depends on their strategy, on will they want to have an impact during christmas, with the expense of profits, or will they want to profit during that time.
Assuming that Sony would gain 1 million additional units sold with a pricecut worth of 100, and they would sell 3 million units without the pricecut, it would mean 300 million loss in profit (assuming after the pricecut Sony would break even with PS3), which would mean, that the 1 million additional units would need to make the 300 million back to Sony and even turn some profit.
Other things to consider when looking at Sonys this FY strategy, is that are the SCE goals set for short term or the long term. Looking at the 10 million consoles prediction, it looks like the goals have been set to short term profiting, instead of trying to profit 3 years from now (which may lead to bigger profits).
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
