Sony Q1 2016: 3.5M PS4, Game Division Posts 44 billion Yen Operating Profit

[KBG29]

thismeintiel said:

KBG29 said:
I wonder how long it will take Sony to trnsition Xperia over to PlayStation Mobile?

It can't be much longer before they drop Android and the Xperia brand, and bring out a Phone/Tablet/Handheld based on the PS4 OS and APU. I am guesing we could see something as soon as 2018 or 2019 depending on when 7nm FinFET becomes mass producable.

This would be a much more profitable route for them then the current Xperia situation. Even if they only moved the same 3 Million mobile units each quarter, it would bring in much higher revenue and profits, since they would get every dollar spent on the device.

After Kaz's comments earlier this year, about mobile not seeing any innovation in nearly a decade, I think they are definitly looking to do something different, and the PlayStation ecosystem is there ultimate play to disrupt the current mobile market.

Highly doubt it. Sony knows that well is drying. People are perfectly fine with gaming on their phones and tablets if they want a handheld.  I also doubt they'd drop Android. It's the number one OS in phones/tablets.  As MS proved, people aren't interested in yet another OS competing in the phone or tablet market.

Here's the thing though. 

1. Sony is making no money in the current mobile market, and the Xperia brand is in a continual decline. They have no way to advance in the Android market without compromising PlayStation and PlayStation Network.

2. Buy entering the market with a PlayStation branded mobile platform that is tied into the PS4 ecosystem, they already have 1000's of games and apps available from day one. They also make more money from the hardware and software, and they have no pressure to sell units. If they only sell 3 Million a year, that is perfectly fine, because they make money, and ever so slightly increase their own marketshare. All while not wasting time building custom versions of Android for a device that brings them no income.

3. Microsoft prooved nothing. They came in with a me to device that did not feature every me to option on the market. If Sony and Microsoft want to succeed at taking on Apple and Google, they have to be innovative and unique. They need to leverage PlayStation and Xbox to make head way. Microsoft is doing a great job with UWA right now, and they will definitly be ready to go back on the attack once 7nm FinFET is available. By then an Xbox/Windows phone will be just as supported as Android and iOS, but have the added benefit of a 10,000 games from PC, 360, and XBO. Put out a Vita like device, and they would grab a good chunk of the market.