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Sixteenvolt420 said:
Probably Mickey, as pretty much every kid for the last X amount of years, has grown up with him, one way or another.

I really don't think that's accurate for any kid born after 1977 or so in the developed world. 

Mickey Mouse is largely irrelevant to today's kids, what's the last movie he was in? The characters of Frozen or Toy Story are probably more popular than Mickey Mouse with today's kids.