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Intrinsic said:

Thats the thing though, we hsve to think bigger. The problem isnt brand loyalty, the prpblem is that the gaming industry is still so competitive that we even still have brands. Look at steam, on the PC scape you have Nvidia, and and Intel. These are all companies striving to provide the means for gamers to do the same thing; play their games. Yet we don't see brutal fanboy wars over which GPU you choose, or which store you buy your games from. 


You don't read much in PC hardware forums, do you? ;)