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spurgeonryan said:
So nearly a billion a month including the boost it has given other pokemon games and merch.

So Nintendo should make 500 million next month alone? That number is including all the boost it got to its other pokemon items that niantic has no part in.

Don't take the $10 million daily rev. as being the same every day. 

It was much lower when the game was just in a few countries and has grown gradually. 

It also varies even now. 

So expecting this game to generate $1 billion in 1 month is ridiculous. Probably generated closer to $100m in July. 

 

Also, Nintendo won't see a huge share of this. Certainly no where near to 50%. Remember, this is Gross Revenue, not Net.