The argument is that first party games sell disproportionately more games than 3rd party games on the wii.
If you ignore Sonic and Mario Olympics (Sega, arguably ignorable due to it having a nintendo licenced chara) the best sellers are at 2.8 million and 1.8 million
If you look at the 360 for instance the 2nd and 4th games are at 6 million and 4.8 million respectively with 10+ 3rd party titles till you hit the 1.8 million mark
PS3 the top seller IS a 3rd party with another 2 in the 5 before the 1.8 million mark, whats ever more telling is that the Wii has only 2 more 3rd party million sellers when there are a over 10 more that have hit the milestone. Bearing in mind there are 2x as many Wii's out there.
What this means is that not many units are shifting (generally) per game, and just due to the proliferation of games out there (yes, 256 currently released in the states) the returns are marginal.
So yes the Wii is shifting a lot of 3rd party units, but marginal sales per game.
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