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A_C_E said:
Free-to-play downloads and sales aren't the same, lol. Just because people don't care enough about the description doesn't change the differences between the two. People can try and make excuses (define) as to why they are the same thing or could be placed under the same category as one another, but there is a more progressive and more explanatory way of defining something; calling it what it is. Simple and straight forward. Less pretending and more reality.

That's not how language works.  There is no "what it is".  What it is changes based on the context and on society of the time.  Even the word "sale" already has multiple meanings depending on the context.