Nintendo isn't in the same position as Sony and Microsoft. When you buy a PlayStation and Xbox console, you know you'll get most of the big AAA games and many smaller games and indies. Nintendo consoles don't have the same catalog of games, and they miss most of the big third party games and many high quality indie games while the other two miss few of them.
So if you just have a Nintendo console you lack access to most games. The console is less worthy of money to the general audience because of this reason. Also their consoles have dated hardware, are overpriced and support for their consoles is withdrawn very quickly, even when they are successful like with Wii. Also, it makes more sense for them to go third party because their consoles don't sell well while PlayStation and Xbox consoles do.
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