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Azuren said:
kitler53 said:

retail sales cut is 22% between the brick and mortor and distribution costs. 

I work in retail. Margin on games is almost non-existent, so I'm gonna call bullshit. Places like my job and Gamestop make money on used titles, peripherals, pre-orders, and protection plans; new games have less than 5% margin.

Thats not always true, i used to work in the EB games factory in New Zealand and i frequently dealt with orders from dealers. I distinctly remember seeing one order of Kingdom hearts 1.5 hd that we bought for 43.00 NZD each and sold in store for 69.99 NZD. Eb games is owned by Gamestop so i can assume similar prices differences.