PS3 vs. Xbox 360: Who's Really Winning Europe?

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shanbcn said:

"In Europe, our hardware sales have doubled in the wake of GTA IV, and we remain the number one next-generation console in Europe. We do not disclose our internal sales data, but our figures show we enjoy a comfortable lead against PlayStation 3 in the region. We lead not only in console sales but also in software sales: overall European performance is excellent with a 7.0 game attach rate that beats the competition (3.8 PS3, 3.5 Wii), and we enjoy 39% of the market in terms of life-to-date revenue. Gamers prefer games on Xbox 360 – just look at GTA IV, where the Xbox 360 version outsold the PS3 version by 20%."

It seems they are talking about WW figures and also just UK figures where GTA360 outsold GTAPS3 by 20%. Now we look at Sony PR.

"The statement was based on the fact that cumulative sales of PS3 in Europe since its launch now exceed the cumulative sales of Xbox 360 in Europe since their launch, despite Xbox 360 having had a 16 month lead on PS3. Europe means the whole of Western Europe, Eastern Europe, the Middle East, Africa and Russia. SCEE sources its market data from official sources such as ChartTrack and Gfk, from their retailers and from a variety of additional sources. SCEE has been using the same methodology for the last 10 years or so."

 This is interesting, they are including every other market apart from NA and Japan in which they claim to outsold 360. Well what to believe? I think going by latest figures of shipped consoles PS3 is 6.15 million units behind 360 so we should wait another 2 months before we can be sure of anything.

The definition for Europe was pretty strange. Next year North-America is in Europe too and by 2012 Antarctis is part of Europe. Russia is often counted as part of Europe, so that's ok. So it seems that 360 still has the lead in Europe, since the numbers were 360 Europe vs. PS3 WW outside of Americas, Australia+NZ, China and Japan. Edit: I believe the PS3 numbers are pretty much in line with VGC:s current 5,66M Others number.