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thismeintiel said:

It's obvious MS wants to have a win for August NPD with the crazy deals and Slim launching at the beginning of the month. Lol, I would love for Sony to announce the PS4 will be $299 on August 1st and just completely dash those hopes. Of course, I doubt they will, since they are fine with just raking in the cash on HW, as well as SW.

If they don't win August, they should quit with this deals and make the most profit possible per unit.