Gamerace on 23 May 2008
I'd say yes and no.
Yes we will see more 'pink' games especially on Wii/DS. However so called pink games cater to girls moreso than women and that's a big oppurtunty out there for someone to capitalize on - the entire women market.
There's two ways to do this - Games specifically for women (IE: Sex and the City Sim) or and this is what I expect more of, to make games that appeal to both. Many RPGS and Games like Zelda enjoy women players now but for a broader appeal they would need to focus less on fighting and more on interaction and puzzles. That's not a far stretch for some games.
Also expect more 'lifestyle' games like Wii Fit and Brain Age that equally appeal to both sexes.
