IkePoR said:
Psyche major here, and to be honest, this is more of a socioligists field. That said, I don't think it's that much different than Candy Crush or Minecraft. See it on facebook > play to fit in > be social > repeat. Part can be contributed to the app being ingenious in it's simplicity to welcome anyone to play; part nostalgia for the twenty/thirty-somethings. But as vivister said, it's mainly peer pressure, as well as coveting. |
I think it's also the app being able to draw many people to the same area making the app's popularity very visible.