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That's a good way of putting it, HappySquirrel. But another factor to consider is demographic, which would be like the surface friction source of the object being pushed. The wider the demographic targeted, the less initial friction. Picturing it as a sort of enormous circle, the larger demographic you have means you're further out on the circle, but as you get closer to the center of the circle, the friction gets progressively (indeed, possibly even exponentially) greater. At the dead center of that circle is the point of "full market saturation", where your product has reached its maximum appeal and cannot possibly sell any more units no matter what you do.



Sky Render - Sanity is for the weak.