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Acevil said:

Wonder how much they gain from these events. 

I understand some of them have long lines while others require reservations.  A wrestling themed one I was reading about awhile ago sold tickets, gave you a little gift bag, let you take pictures and buy expensive goods, then gave you a meal that was nothing special.  I imagine they charge a lot then make more with merchandise.

They probably do pretty good.

Even the permanent ones, like the Gundam cafe, seem to be popular.