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Lawlight said:
Deadline admits that antagonizing fans of a franchise was a mistake by Sony:

http://deadline.com/2016/07/ghostbusters-weekend-box-office-1201787149/

Glad the film bombed.

That NEVER works. It's just arrogance. Same thing with DmC and ninja theory. Antagonising fans just ensures that your product will not perform well.

I'm surprised it even comes as a surprise.