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Good stuff.

Point 4 is perhaps even more obvious when you look at MS marketing tactics. Right now, if you turn on your Xbox 360 you start getting advertisements flashed at you via the dashboard that say, "hey, these gmaes are family friendly for family game night! Play Xobx with your families! We have casual games here!"

it's cute, because they're trying so hard and delivering so many advertisements to me through my Xbox.  That's what you get when you pay for Xbox Live, ladies and gentlemen: superior ad delivery technology.