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Ruler said:
They arent really ripping off products, they go to the same suppliers and ask to make their own brands from the same matericals etc.

They are ripping off brands. Jaffa cake, Cadburys, Mcvities, Jammie Dodgers. Company have spent millions building up these brands for somebody to piggy back off of them. And no they are no the same product. Some are clearly different in taste or more cheaply made.