By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Nuvendil on 16 July 2016
Edit Thread
Soundwave said:
Nuvendil said:

We'll, if the app stays on track (no guarantee it will), it will pull in billions.  Because of Nintendo'stock partial ownership of The Pokémon Company, after all other cuts are taken Nintendo would still make hundreds of millions from Pokemon Go, enough to drastically improve their bottom line proportionate where it has been recently.  Now, they won't make billions but that doesn't mean it won't be a very successful venture for them and a strong starting point for mobile projects in the future.

Pokemon Go is just the tip of the iceberg for Nintendo's mobile profit potential. They could make 10 different apps about Pokemon alone, and Pokemon Go 2 is almost a certainty to happen and I think Nintendo will publish that game themselves to ensure a larger cut of the profit. 

Not sure if they can be the publisher, the contracts surrounding their relationship with Pokémon may prevent it.  And I don't know if a 2 will be needed, they could just keep updating this.  In fact, rather than a 2, they could promote each generation as a new, massive leap.  Pokemon GO 2.0, if you will.

My biggest take away from this is Nintendo is not and this new release is not teaching them to just slap their games on mobile.  Rather, they are looking to create games directly targetted at the mobile audience.  They aren't double dipping into their current fanbase like Square Enix with 90% of their offerings, they are expanding into a new audience that hasn't played their games in a long time, perhaps ever.  Thus, this is creating a true third pillar for them, bringing in truly new revenue that they couldn't get otherwise.  And this can feed into their other businesses as well.  Pokemon's brand power is now at an all time high and it would seem it is having an impact already as the New 3DS models on Amazon have soared up the Amazon charts along with Pokémon Sun and Moon and other Pokémon games in every region the game has been released.  

Another thing is that as much as this feels like an early release, Pokémon GO lacks some of the most detested things that dominate mobile.  Most importantly, it doesn't psychologically pummel you into spending money.  The micro transactions can provide convenience but in now way are needed to make brisk progress.  So this isn't just success financially, but also can have a positive impact for Nintendo'stock image as a company, establishing consumer trust if they continue this pattern with future mobile releases.

Overall, I find this very encouraging.  It shows Nintendo isn't looking to leave money on the table by doubling down on current fans or using the sleazy micro transaction tactics of so many.  And it appears to be serving as marvellous advertisement.