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KLAMarine said:
the_dengle said:

Star Wars has done it three times.

However, generally once something has achieved massive, multi-generational appeal spanning several decades, it is ok to stop calling it a fad.

I don't think the prequels were ever very popular.

Many will think this in hindsight due to critical reception. But the prequel trilogy was taking in dough from merchandising. The Star Wars multimedia empire was very strong in the early 2000s.