Are Sony or MS capable of creating a cultural phenomenon like Pokemon Go?

[NobleTeam360]

AlBunz said:

NobleTeam360 said:

Nope, Pokemon is just a huge brand (far bigger than anything Sony or MS have)

Edit: forgot about Minecraft, answer is still no though. 

Branding as in merchandise outside of gaming. Pokemon as a game is not very big and has declined over the years. Pokemon Go being a free mobile game and a success has zero to do with the brand's popularity as people who never played it are playing it because it's free and accessible. People don't seem to understand that.

Brand was probably a bad word, I mean purely from a gaming stand point. Also I beg to differ on Pokemon as a game not being very big as a gaming franchise.