Are Sony or MS capable of creating a cultural phenomenon like Pokemon Go?

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TheBlackNaruto said:

Ataraxias said:

As I said earlier.  Bro gamers. An entire subculture was created.  That's bigger than this.

Bro gamers is not as big as Pokemon imo. While it was interesting when created...or made popular I should say.....it is nowhere near as big as Pokemon.....Mario as a gaming character yeah. And outside of that maybe Bugs Bunny and Mickey Mouse for non gaming but Bro gamers nah....

The funny thing is I was in a restaurant last night and passed by two college age kids that couldn't have looked more "bro gamer" and the one guy is playing Pokemon Go on his phone.