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Subscription based OS concept actually can be much cheaper for a lot of business. Not sure if this will be the only option but probably just another option that companies can choose how they spend their money on the OS. The business world and consumer world is totally different and MS treat them differently. The reason subs can be cheaper for business is that usually its the upfront cost. Spreading cost across years even though in the end it could be more money allows MS to make updates a lot quicker and allow the business to not get hit with huge software cost upfront that affect their bottom line.

Some of you talk about going Linux because the distro is free but running your business on it is not. It cost just as much if not more than running Windows and if you have a MSDN sub you get a lot of support and software from MS that is free. So to wrap this up, this is a non issue for PC gamers.