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Nintendo is a pretty special company to be honest. It may not be everyone's cup of tea but in the last 10 years they've

- Made a blockbuster video game about math problems

- Made a blockbuster video game that gets people off their feet and moving around

- Made a blockbuster video game about Fitness/exercise.

- Made a blockbuster video game app that encourages people to get out of the house and walk long distances.

Even though all of these things aren't for me, the fact that they're able to pull this off is remarkable. Sony/MS don't really have this ability IMO, which is no shame, no one really does, Nintendo is a very unique company.