Are Sony or MS capable of creating a cultural phenomenon like Pokemon Go?

[GOWTLOZ]

mountaindewslave said:

Acevil said:

Yes, they are. In fact sony was great at doing similar things back in the Sony Playstation, less now a days (Not leveraging nostalgia, but creating cultural moments). Microsoft has strong brand called Minecraft that they can leverage to do similar thing if they wanted, the problem is, Microsoft like Mojang, are being lazy with the brand. (No Mod API)

Minecraft is popular but not on a cultural level really. People like playing the game but they're not going to cons constantly cosplaying as them and you're not seeing a kajillion shirts and toys everywhere the same way as you see with Pokemon

Sony and Microsoft lack powerful IPs that the public is strongly connected to. They have nothing on the level Mario, Pokemon, Zelda

Gran Turismo, Halo and Uncharted are as big or bigger than Zelda. But Sony and MS have nothing like Mario and Pokemon, every gamer and non gamer knows about them. They are cultural icons, Pokemon mainly due to the popularity of the anime and games and Mario by its first few games that at the time were revolutionary.

Sony and MS haven't been long enough in this industry to do that, they don't have that many people who played their games from childhood, and Sony keeps bringing new IP's over making games in the same IP for decades with only few exceptions, and their biggest IP has cars made by other companies.