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They could if they wanted. It's not exactly difficult or expensive to make a mobile game or app. Plus, sony and microsoft are fairly good at marketing something when they really want to. Just look at Game of war. I'm sure many people have seen their ads with that lovely model and it was one of the top grossing apps in 2014/2015

Admittedly, the craze over that game is doing wonders for the Pokemon IP which the pokemon company (nintendo, game freak, creatures) should capitalize on. I'm curious to see how well this game does over the year and next year.