Soundwave said:
$20-$30 take home is pretty standard actually for the hardware itself probably a bit generous for consoles to be honest. The Wii was a massive outlier (outdated hardware that Nintendo could mark up massively thanks to a controller gimmick), Wii U is more of a standard take home. Yamauchi himself often used to famously say the hardware is just something that's basically in the way, they want to sell games because that's where they make money. The success of Pokemon Go is a game changer though, if the plan was to kinda just make a few Nintendo apps that are just kinda small time side-story type things, I think that's been blown out of the water. They now have to take mobile very seriously and it may well be their no.1 profit driver in the future. Dedicated handhelds are declining (because that audience has been eroded away by mobile) and the console market has changed so much that Nintendo's style of console doesn't really fit where that market is today (violent shooting games with realistic graphics and sports sims dominate the market). |
Nintendo always making profit on hardware (actually Wii U was first console with they had small loss at launch), IMO they always targeting about $50 clear profit per unit not $20-30. And you totally ignoring profit they making from addons for their hardware, that actually is huge.
Nintendo taking money whenever they can not only on software, especially this gen, hardware, software, Amiibos, toys, mobile games, themed parks, movies...so its very obvious they expanding their company and their business to different markets, they will definitely not abandon everything else and just be focused on software, that includes hardware market also.
Pokemon Go doesn't change anything for Nintendo really, because they already have plan entering mobile market, and plan is to release 5 internally developed games buy 31. March 2017, after that we will definitely see more Nintendo mobile games. Those games are specifically games designed for mobile platforms,that is one reason more why Nintendo will not not abonde they dedicated platforms, because are quite different.
Console market and espacily handheld market changed, but that doesnt mean Nintendo will abonde hardware market because those changes, they will change approach also, they saying NX is something totally new and different. Unified platform we talked about several times before easily could be success for Nintendo, in that way Nintendo could earn equal or more money like before but with less resources and investments for instance.
Point is that Nintendo can have they dedicated hardware platform and strong mobile presence in same time, with Amiibos, toys, themed parks, movies...and thats best way to go and that exatly Nintendo is doing.







