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As pointed out by those saying Nintendo loses 30% of Pokemon Go money to Apple, there is a great value in being a platform holder. If Nintendo is smart, they'll use mobile to push titles like Go (cheap, social) to as many users as possible. These titles would then be used to push consumers to their hardware platforms and core titles. Core consumers are fewer, but consume far more software. A perfect world for Nintendo would have mobile revenue, hardware revenue, 1st party software revenue and royalty revenue from third parties on their platforms. There's no reason for them not to strive for this.