I don't consider the game an AR game since only part of it is in AR (the catching). It's not like the Vita card games that are entirely played in AR or other games that work in a similar fashion.
Pokemon is big as a franchise and it has a huge following. Add to that a game where the price of entry is free, the controls are simple as is the gameplay and most importantly a game that's blown up in the media with crazy stories and you have a huge hit.
I have friends who haven't played video games for over a decade that ended up downloading it. My wives sisters who last games when they bought their Wii have downloaded it. Neither of them know what AR is and both have barely played the game.
My point is:
- Not really an AR game
- Media hype
- Pokemon fans
- People have downloaded it out of curiosity
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