Things you expect Nintendo learned from the Wii U?

[foxtail]

Dunban67 said:

foxtail said:

Kimishima:

We have been reviewing advertising expenses from the point of view of balancing revenue and expenses, and of whether the spending level is appropriate in proportion to our sales. As a result, we have reined in advertising expenses to a certain degree over the last few years, and this has helped to balance revenue and expenses.

However, the whole point of advertising is to convey information appropriately to consumers, so we cannot simply cut spending.

 

Fiscal Year	% of Revenue Nintendo spent on Advertising
2015	9.97%
2014	12.29%
2013	9.62%
2012	11.52%
2011	9.50%

assuming the still launch the NX in Spring 2017- they will need to have a pretty big marketing push going into the release, which would be the current fiscal year-  They really need to increas marketing this year leading up to the launch and next year (fiscal) post launch  -  also since they will be launching outside the holiday season they wil have 2 time frames in which they need big marketing- the launch and holiday as appossed to their usual 1 time period (holidays)

we will see how they do it and how it works out- hopefully sooner than later

They have a push every holiday whether it's a launch year or not, and for the FY 2016 holidays most of that push would've been for Zelda.  Since they've already allocated a marketing budget for Zelda and it's not coming out till March they're just moving the budgets along with the dates (from 2016 holidays to March 2017).  It still falls under the cusp of the new FY 2017 and the campaign for Zelda and NX will be simultaneous, thus staying within the same budget.  Holiday 2017 will have a bigger push in lieu of Holiday 2016 having a smaller one.