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People who want Nintendo to go third party or spread their IPs to other platforms out of the goodness of their hearts is like saying Sony should just sell the PS4 for $100 or for free out of the goodness of their hearts. They're a business first and foremost. If Nintendo feels like they can maintain control of their IPs and showcase them in a variety of ways (the freedom that they may or may not have if they go third party) through their dedicated platforms then why not? They've emphasized on software and hardware intertwining with each other. As of now, we don't know how Pkmn Go will fare long term. It's a wait and see thing for now.