Nintendo Only Gets About 10% Of Money Spent on Pokemon GO

[Aquamarine]

CovenanterA13 said:

Aquamarine said:

In total, Nintendo owns 43% of Pokemon (this is insider data that I probably shouldn't be sharing, haha).

So:

30% Apple

30% Niantic

30% Pokemon -> 13% Nintendo

10% Nintendo

=

Nintendo gets 23% of the revenues from Pokemon Go, excluding dividends from their investment in Niantic.

One thrid of 30% is 10% of the Pokemon company's share (though they don't directly as that will be funneled into future Pokemon endeavours rather than go back to Nintendo directly) Nintendo also owns a small part of Niantic.

You're correct.

For those who are confused, it's like this:

 

Nintendo directly owns 32% of the Pokemon Company

Nintendo owns 35% of Creatures Inc. -> Creatures Inc. owns 32% of The Pokemon Company -> Nintendo indirectly owns 11% of The Pokemon Company

=

Nintendo owns 43% of The Pokemon Company directly and indirectly

 

 

30% of revenues from Pokemon Go go to The Pokemon Company, so Nintendo indirectly benefits from 13% of revenues of Pokemon Go (but they'll most likely just get reinvested into Pokemon)

In addition, an extra 10% of revenues go directly to Nintendo

=

Therefore, Nintendo benefits from 23% of revenues in total, excluding their small share in Niantic and the dividends they may accrue.