| hershel_layton said: People don't realize that this is their way of advertisements and marketing. Nintendo needs to have a unique mobile and physical combo to stay relevant. Sony is sony, so it doesn't need anything else. As for Microsoft they went the console and PC route. If nintendo does this well, they can have a great generation with the nx. |
Kimishima is a finance guy. He was chosen as Nintendo's CEO because he's really good at making companies more efficient.
NX is the chance to show Kimishima that consoles / handhelds still have a place in the modern-day market. If it flops with tepid third-party support and flatlined sell-through, it's going to get cut.
We hear Nintendo management talk recently about how the company has "continually evolved" over its lifetime. That means they're thinking about what's next beyond consoles and beyond handhelds. Sure, they're still dedicated for now (aka. they think the Wii U was a fluke and the product of strategic error that can be remedied), but another total failure will have Kimishima try out other avenues instead.
This is of course related to their success on mobile. Miitomo is meeting expectations, and Pokemon Go is an explosive success. The more successful Nintendo is in their mobile sphere, the less likely they'll plan future corporate strategy around traditional handhelds / consoles.
