NPD will start tracking digital sales (July NPD delayed one week)

[hanssolo]

ZhugeEX said:

hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY. 

i meant you are the source for the 30% first week dd attachrate for halo 5 in the us. not the EA investor call stuff.
they made 2 statements. 

For example, downloads of Madden for all consoles are up 50% year on year, and we expect this trend to continue

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number