NPD will start tracking digital sales (July NPD delayed one week)

[ZhugeEX]

hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY.