NPD will start tracking digital sales (July NPD delayed one week)

[hanssolo]

Barkley said:

hanssolo said:

assumptions around full game downloads, we assume that we're continuing to see growth that we saw, like we saw in the past year. Industry now is above 30%. I think it's reaching 32%. And we're fairly consistent with that, with some titles, as we mentioned in the script, that are well north of that.

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number. Y

Another part of that document says this "We saw strong growth in digital downloads in FY16. For example, downloads of Madden for all consoles are up 50% year on year". So I believe the 50% you have quoted is in relation to digital sales, Over 50% increase in digital sales for Madden Titles. It's an interesting read I'm looking through it some more just to make sure.

                               

if last year was 35% for madden, 50% YoY grow will get you above 50% full game digital download
just read some last year investor calls. digital full game downloads for the whole company were in the 20ths.
so all games and all regions combined. and the fact, that some games and region have higher and other lower dd attachrates did not change ;)

35% for madden last year is totally fine (not launch window ofc, but after several digital pricepromotions and backlog sales)