NPD will start tracking digital sales (July NPD delayed one week)

[nanarchy]

Mummelmann said:

nanarchy said:

investors and subscribers can hound them all they like, in the end digital isn't like physical, they can't go to the retailers to get the information as it is purely in the hands of the publishers and whether they can convince them to share, seems they still haven't convinced MS, Sony or Nintendo and to be honest I am not suprised as their isn't a lot in it for them to share this info.

I know that, but it would still be in everyone's best interest a long time ago to track digital in a better way, it had become a huge market, especially on PC, where it makes the vast majority of sales by now, consoles are catching up and selling more digital copies as well.

But, yes, I know there are differences.

My "guess" is they all have a lot of concern about the competitors being able to use accurate data to data mine and model their sales, specials, dlc etc in order to gain a competitive advantage and even target their audience and they are probably right. Accurate and timely information is incredibly valuable with digital.