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CaptainExplosion said:
Dunban67 said:

https://www.nintendo.co.jp/ir/en/stock/meeting/160629qa/03.html

 

let me know if this link works

it is in ref to Q7 - A7

That sounds more like they're trying to come up with cost effective but reliable advertising.

Well every company that advertises tries to do that - so to tell a shareholder that is nt anything other than stating the obvious-

As Kimishimi said, they have lowered thier marketing budget over the last few years to come in line with their lower revenue-  and this latest fiscal year also saw lower revenue so they are having to figure out a smart way to market their products w in shrinming budgets and revenues-

This Q and A just said they are talking about it again  -  but he did not say they will or will not lower it again just considering it-   but if the NX is indeed coming out in Spring of next year the question should be how much will they be raising the marketing budget in order to launch a new console- a console that is probably the most important in ithe companies history or at least  in the last 20 years-  

Marketing is a big complaint of the Wii U but if Nintendo is considering the same or even lower marketing budget than the year before ( a year in which they launched very little of anything)   would not indicate they have learned their lesson on marketing-  but we will see