1. No, it's being a consumer. It's not saying you don't want a smartphone; it's saying you don't want Apple or you don't want Android, two competing platforms who aren't stupid enough to artificially segregate their consumers.
2. It doesn't mean facing forward. How can you call it redundant and then completely mess up what it means? Ass is reinforcing backwards. It's as backwards as someone's ass. That's what it means. It's moving backwards.
1. Nope. We're not comparing Xbox to PlayStation (which would be apt to compare to Android/Apple), we're comparing a desk-centric everything machine to a livingroom-centric media machine.
2. Try harder. Ass is already facing backwards, to say an ass is backwards is redundant or double-negative. I'm aware it is a common idiom, but as long as we're picking at everything everyone else says, I figured I may as well have fun, too.
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