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OdinHades said:
S.T.A.G.E. said:
[…]

If it's not about consoles then why enter the console industry?

For the same reason Microsoft tries to establish their own app store when there are already more than enough good solutions available:

Microsoft wants to dominate whatever industry they touch. It has nothing to do with consoles but the fact that there are hundreds of millions of consoles being sold without their operating system within them. As eurogamer put it, the Xbox seems to have been a Trojan horse for Windows 10.