Interesting Gamestop data that contradicts NPD April

[Sqrl]

Ail said:

Sqrl said:

Why did you use the last three months and not just use April? We don't really need to know about their typical hardware sales, just about the period regarding GTA IV. I have no idea if that helps or hurts the number but April is definitely the more relavent piece of information.

Also you really shouldn't round numbers mid-calculation, the hardware revenue is closer to $250.9 million and would be a 17.3% share. I know it seems like a small difference but the details can be important and it really only takes an extra second to calculate properly.

Finally, please link your sources for NPD and GS data.

I coudn't do it for April only as Gamestop did not release specific financial information for that month. They released information for the financial quarter ending May 3rd.

Gamestop financial information can be found here.

For the total number of US stores you have to do a little research ( they have 5400 now worldwide, they passed 1k over sea like 4 months ago and they have been opening a lot more shops oversea in the quarter so 4k is probably very close to the reality).

For total US Hardware sale for the same period I added data from NPD Feb, March, April. ( search gamasutra site for NPD and you can find that data).

The only way that Gamestop marketshare data could be lower would be if NPD hardware revenue for those 3 months was underestimated which would just be another way for me to drive my point :P

Fair enough on the april point.

 

But that sort of raises the next point which is that without a direct comparison for the exact period this is very much so broad guesswork. Gamestop could see 19% and 19.5% share for Feb and March respectively but maybe 14% for April. There are quite a few possible combinations and one of them happens to be perfectly in line with the NPD data.

So ultimately your point rest apun the assumption that the rate of sales was even throughout these periods while simultaneously pointing to an article that claims doubled sales for a given week. 

You've made a fair obvservation but I really don't think we have the numbers needed to vett it fully.  And even then I would point out it still is only a small portion of the market and could easily be counteracted if other stores like Walmart had a slow April.