Interesting Gamestop data that contradicts NPD April

[Ail]

Sqrl said:

Ail said:

Zucas said:
Gamestop hardware sales equal less than 10% of the entire market. Hell it's probalby less than 5%. The big sellers are Wal-Mart, Target, and Best Buy. I doubt there numbers really affect anything. They could sell out of all the shipments they got when GTA IV released and still it would give a significant overall increase.

I mean I love the enthusiasm and we all are surprised at GTA IV's minimal effects but this is just sad.

NPD doesn't cover Wallmart so...

Total US hardware sales for February-March-April are 1.45 billion $.

Total new hardware sales for Gamestop for the same period are 339 million$.

Gamestop operates 5400 stores around 4000 of which are located in the US.

So roughly 75% of their hardware revenue come from the US that is 254 million$.

That would give them a 17.5% marketshare for the new console business, quite significant and a lot more than 5% some guestimated...

 

 

 

Why did you use the last three months and not just use April? We don't really need to know about their typical hardware sales, just about the period regarding GTA IV.  I have no idea if that helps or hurts the number but April is definitely the more relavent piece of information.

Also you really shouldn't round numbers mid-calculation, the hardware revenue is closer to $250.9 million and would be a 17.3% share.  I know it seems like a small difference but the details can be important and it really only takes an extra second to calculate properly.

Finally, please link your sources for NPD and GS data. 

I coudn't do it for April only as Gamestop did not release specific financial information for that month. They released information for the financial quarter ending May 3rd.

Gamestop financial information can be found here.

For the total number of US stores you have to do a little research ( they have 5400 now worldwide, they passed 1k over sea like 4 months ago and they have been opening a lot more shops oversea in the quarter so 4k is probably very close to the reality).

For total US Hardware sale for the same period I added data from NPD Feb, March, April. ( search gamasutra site for NPD and you can find that data).

The only way that Gamestop marketshare data could be lower would be if NPD hardware revenue for those 3 months was underestimated which would just be another way for me to drive my point :P