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Airaku said:
Well to be fair. Back in the 90's there were lots of shit like this and it was the norm. It wasn't exactly "official" stuff by the companies, but their commercials also echoed the trend. This really just takes that and combines it with social media trends like "=3".

To be fair, the same channel has many videos and a number of them are well made despite aiming for a young audience. The video highlighted by the OP just so happens to be a really bad one.