| wombat123 said: The thing about NOA during the Howard Lincoln years was that they at least tried to market to everyone while still emphasizing kids and families. Modern NOA seems like they're eternally trying to recapture the casual market while almost exclusively marketing to children and maintaining some self-created ideal as the Disney of video games. |
NOA definitely did a much better job of catering to the "core" gamers back in the 90s compared to today. Under Howard Lincoln, NOA was aggressive and proactive; they spearheaded partnerships with Rare, Retro Studios, EA, etc, and worked genuinely hard to bring the kind of games that would sell to an adult Western audience. The NOA of today is a shadow of its former self, a sock puppet with little real power and none of the punch they packed back in the 4th and 5th gen.
