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Two football players in my favorite team in my hown city here in Sweden recently announced that they will move to the USA and play for soccer teams there (in the league just below the MLS). They both said that one of the reasons was that they "like the American lifestyle". This got me thinking, what do they mean?

These football players in question aren't any stars here or anything, just mediocre players in a top team in our second league and life in the American second league won't exactly mean life in luxury and fame, so it's certainly not the "football life" itself over there that draws these guys.

What is the American lifestyle compared to a Western European lifestyle in concrete terms? Could you give examples of how your life would be different? Or is it more of a dream image many foreigners have based on the USA as a cultural superpower with the dominance of Hollywood films, pop music, glorious American history with all the cool wars America has participated in and so on?