BlkPaladin on 17 June 2016
One of the problems with "ending" the generation cycles is the stagnation of IP which is a problem on the various smart phone markets currently. Each generation allow developers to try something new and since it was a new start the title wasn't crowded out by me too titles and the already existing library, and marketing for new IPs is tricky since you can possibly loose a lot of money just developing the title and then on top of it sink a lot of money in marketing and have it flop would be disastrous for both the developer and the publisher. So doing some thing new at the begining gives it "self space" and more customer awareness of the title without the need to market the tile.
