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Xenostar said:
If they just want to focus on content why not get out of the hardware biz, they would shift a hell of alot more content that way

Because Nintendo games are designed around Nintendos innovation. Thats why Nintendo consoles always offer different controls. Sony and Xbox focus on the same designs which leads to less innovative games while Nintendo try to break open the 4th wall. Nintendos hardware is as important as the games them selves. Without Nintendos hardware to compliment there games then you might aswell not play Nintendo games. (Hello Sega)